Which group would you focus your attention on Cikgu? This is also human nature. We cant help but to want to help those who are helping themselves.
This works the same for the sponsors. They cant help but to want to help those who are helping themselves. When they see a serious group trying hard to succeed they will want to help. They are in the business world. They understand plans, teamwork, the will to succeed. They understand sacrifice. They understand this other side of human nature.
But which side of human nature will they see when they come to our chess community? The self destructive side or the other one?