We are always crying about the lack of sponsors and the sponsors are looking at the lack of results to justify sponsorship. First GM set out to find the answers to this dilemma. So we sponsored the Asean training. Yes, you read correctly. The basic business principle is Air Asia is one of First GM's supporters and First GM was the sponsor for the training.
And so we sponsored Asean. Why? Simply because Asean offered the best hope of medals. Our reasoning went like this. If we cannot do well at Asean, we have slimmer chances at Asian and at World.
I was informed by Ignatius Leong that Singapore also follows this strategy, the players that do well at Asean are given the opportunity to play at Asian. The ones that stand out at Asian are then exposed to World. Makes sense to me and in a way validates our reasoning.
If you also think this makes sense, you may want to follow what we discovered when we sponsored the Asean training in my next few postings.